The Glenlivet Rethink the G&T

For the “Rethink the G&T” campaign, the task was to translate a tactical idea into a compelling visual system that could shift perception of The Glenlivet. I led design, photography, retouching and animation, crafting a look that felt contemporary, appetising and credible within the cocktail space.

I delivered a suite of social and OOH assets, produced entirely in-house. Working within a lean setup, I focused on creating high-impact visuals that could carry across formats while maintaining consistency and clarity of message.