Jacob's Creek Australian Open Partnership

The Australian Open partnership required a cohesive visual system that could scale across high-impact OOH and below-the-line channels while staying true to Jacob’s Creek. The challenge was to make the brand feel native to the tournament. I led the design and rollout to create a distinctive and ownable visual language.

I executed the retouching and rollout across a wide suite of assets, managing delivery end-to-end under tight timelines within an in-house production environment. The result was a cohesive campaign that delivered strong results in the lead up and during the tournament.