Jacob's Creek Classic Socials

For Jacob’s Creek, the brief was to create a full year of always-on social content for the Classic Range that aligned with the platform “A Drop Worth Sharing” and resonated with Millennial and Gen Z drinkers. I led production and direction, developing an approach centred on authentic moments of connection.

I developed treatments and storyboards, then produced and directed a high-volume shoot with the objective of shooting a large suite of assets in a single day. The result was a versatile content library that not only sustained a 12 month rollout but was also adopted globally, becoming a set of evergreen assets for the brand.