Altos Made to Marg

For the “Made to Marg” campaign for Olmeca Altos, the brief was to produce a full suite of assets to support a national rollout targeting Millennial and Gen Z audiences. The intent was to elevate the campaign to feel like a major brand moment while remaining culturally relevant and visually distinctive.

I led the work across creative direction, art direction, project management and production, delivering a comprehensive suite of campaign assets, working end to end within an in-house setup. The campaign achieved an 80 percent uplift in brand awareness.