Altos Made to Marg Campaign

For the “Made to Marg” campaign, the objective was to create a bold, scalable visual system that could cut through across OOH and below-the-line. The intent was to elevate both to feel iconic and culturally relevant. I led the concept and design direction, building a vibrant, high-impact look and feel that positioned Altos as a confident, contemporary brand.

I delivered end-to-end execution across static, motion and retouching, rolling out a large-scale media campaign including geo-targeted billboards. Working within tight timelines and a lean in-house model, the campaign achieved an 80% uplift in brand awareness.