Malibu Passion Fruit RTD Launch

For the Malibu Passion Fruit RTD launch, the objective was to create engaging content that felt true to Malibu while carving out a distinctive identity for the new SKU. I led the ideation, design and overall direction, ensuring the work stayed consistent with the Malibu brand with stand out in the RTD space.

I executed the work end to end, including shoot, design, retouching, animation and edit to deliver production-ready assets.