Headline Acts NPD Launch

For Headline Acts, the brief was to launch a new product on the platform “Wine for the musically minded” and connect with a Gen Z audience. I led the project across direction, production and project management. The idea was to create a band and follow them through the lead-up to a gig, capturing moments at soundcheck and backstage.

I produced and directed a suite of social video and still assets to support the launch, working within a small budget by leveraging internal talent and my own music industry network. The result was a targeted and relevant set of assets that delivered on the proposition.