Jacob's Creek AO & Additional Content

For this Jacob’s Creek content, the brief was to deliver two complementary content suites, one anchored in the Australian Open partnership and one broader brand push to increase desirability among Millennial and Gen Z wine drinkers. I led the work end to end, shaping a creative approach built around moments of connection.

I developed treatments and storyboards, then produced and directed the shoot, delivering a suite of assets for social, BVOD and tournament screens. The result was a set of distinctive and engaging assets that drove strong awareness in the lead up and during the tournament.