Mumm Terroir Campaign

Createed a distinctive visual platform that connected back to G.H. Mumm while protecting its premium positioning. Subtle masterbrand cues were integrated to maintain brand linkage. I led the work in-house across creative direction, design and project management.

I delivered the through-the-line rollout across static and motion, leading external agencies to produce the initial concepts and motion assets. Working within tight timelines and a limited budget, I built a system that flexed across all channels while maintaining a consistent premium feel.